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Insight:

The hotel room of the future (may not be a room at all)

Summary
  • Integrating and re-thinking the architecture of the hotel technology landscape, finding synergies and new business models is an exciting opportunity to re-imagine the hotel room of tomorrow!

Today’s customers are demanding interactions, whether physical or virtual, to happen on their terms. What does this mean for the hotel room of the future?

Hotels in Sweden today generate 70-80% of revenue from renting rooms and 20-30% from other services such as conferences and SPAs. Whether enjoying luxury or on a budget, business or leisure, both visitors and guests want to feel special and they expect technology to be a key enabler in shaping their experiences.

1. Intelligent rooms with contextual awareness
Utilizing sensors, AI driven automation and ecosystem integration hotel rooms will be able to provide both comfort and entertainment, evolving with guests as their needs change before, after and during a stay. Integrated virtual assistants, speaking the guests preferred language, will remove the need to call room service, housekeeping or book a wake-up call. By collaborating and sharing information with attentive human staff, the room itself will be able to create custom experiences tailored to meet individual needs, at the price customers are willing to pay.

2. Shared spaces for meaningful interactions
Check-in kiosks, robotic bartenders and massage chairs might save a few dollars, but the most meaningful interactions happen between humans - guests, visitors and staff alike. Simultaneously an interaction that doesn’t generate meaningful data is a missed opportunity to fulfill a need. Lobbies and public areas, SPAs and playrooms need to be outfitted with the proper level of sensors and interfaces, balancing data privacy with guest driven experience realization.

3. Virtual rooms with physical connections
Time is limited and not everyone can afford to take their dream vacation today. But why should that be a barrier to a fulfilling travel experience? Photos of a virtual visit could increase your customer’s likes on Instagram. Video of an immersive virtual reality tour could be shared by a visitor on YouTube. And if customers themselves are too busy even for a virtual visit, maybe they can send their virtual twin instead?

“Not everyone can afford to take their dream vacation. Should that be a barrier to a fulfilling travel experience?”

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Per Nordahl